Proptech 2025 London
PassiveLogic
Ideation and Creation
Summary
The goal of this experience was to showcase everything about PassiveLogic and provide guests with interactive demos of all of their software and hardware. I used 3D to ideate and pitch how the interior and exterior of the booths would look, and to provide a visual aid for leadership, setup crew and the demo team. These renders were also sent to our partners that would present with PassiveLogic at the event.
My role was to create looping videos for each LED booth and 3D assets and renders to support the creation of the interior and exterior of the exhibit.
The PassiveLogic exhibit was to showcase all of the software and hardware the company has to offer. The audience would be taken through the entire user journey from start to finish, providing them software demos at stations surrounding the booth, and live hardware demos with our partners inside the booth.
Since this was in Europe, the video focus was more on environmental incentives due to different building codes and EPC laws in Europe. I worked closely with the UI/UX, User Software, and Mechanical teams to make sure each exhibits graphics were accurate. I presented the design to the former CEO, Troy Harvey, for the final approval, and the renders were sent to partners for proposals.
Once the videos were created, I created and rendered 3D mockups of both of the booths to provide the company with a visual aid on how the experience would look, and to ensure that the videos would flow as intended, avoiding doors, windows and making sure the content wasn't blocked by the two front tables.
Below you can see photos and videos from the event.














